Thursday, January 28, 2010

Thoughts from Kansas: Creation vs. Expelled at the Box Office

Josh Rosenau has been tracking the box office numbers of Creation against those of Expelled! His take:
Darwin biopic Creation premiered in seven movie theaters across the country last weekend, earning $53,073, an average of $7,582. That's not a lot of money, but at roughly $10/ticket, this works out to 760 viewers per theater, a solid showing. I know the theater I saw it at was full for their 7 pm showing.

Compare that to creationist schlockumentary Expelled: No Intelligence…, released two springs ago. Part of its promotional strategy was a big opening weekend; coordinating with the owners of Regal movie theaters, they opened in 1,052 theaters, earning $2,970,848, or $2,824 per theater (roughly 280 viewers).

By my math, Creation did more than 3 times better than Expelled, and with a much smaller promotional budget. Which makes sense: it's a much better movie.
But be sure to read the comments.

Now playing: William Ackerman - The Opening of Doors
via FoxyTunes

No comments:

Post a Comment